Why Are Sales Opportunities Lost Even with a Sales Team? How CRM Helps Solve the Problem
A company may have a capable sales team and receive inquiries from its website, advertising campaigns, social media, phone calls, referrals, and other channels. Yet many of these opportunities still fail to become customers. The problem is not always the number of Leads or the performance of individual sales representatives. In many cases, the real issue is how the customer journey is managed from the first interaction to closing the deal. A prospect calls but receives no follow-up. A quotation is sent, but no one knows what happened afterward. A salesperson leaves the company, taking part of the customer history with them. The sales manager cannot clearly see how many opportunities exist or where they are in the sales process. This is where CRM – Customer Relationship Management becomes important.
Read article